brief / objective Increase revenue from Email Marketing while improving deliverability via segmentation and personalization.
Transparent Labs is a sports nutrition brand known for science-backed ingredients in clinically effective doses and none of the junk that remains unsupported by research. Every formula is critiqued and revised in accordance with feedback from independent scientific advisors to ensure proper efficiency. The result is some of the most premium supplements on the market.
When we began work with TL in 2021, it became clear that they had done an excellent job building a customer database over the 5+ years of their history. However, most of their marketing communication from email was sent to their entire list of customers and subscribers, resulting in issues with deliverability: low open/click rates, high unsubscribe rates, and hitting the spam folder.
After an in-depth audit, we built a segmentation strategy to regain healthy deliverability status—then focused on taking their email strategy from one-to-many to one-to-one. This resulted in more revenue coming from flows and automation while campaigns were more targeted to folks actually interested in the products and offers being promoted. Less emails, but more revenue.
during our first year of working with Transparent Labs
Email outpaced sitewide YoY revenue growth by 2X
Revenue from email increased while total email send volume decreased.
Most importantly—consistent year-over-year growth in total online sales.