brief / objective Educate Texas residents about the opportunity to lower their property taxes.
Our client offers a solution to a problem that almost any property owner faces—unfair valuation of their home. Fortunately, the team at Texas Tax Protest does a kick-ass job of helping with that through their property research technology. Even more impressive: they only charge a fee based on the savings they achieve for their customers. If there is no savings, there is no fee.
Unfortunately, many people simply don't know about this opportunity to potentially lower their taxes through protesting. Most of our client's leads were coming from direct mail and Google searches, so we needed to develop a strategy for reaching NEW potential customers by simply educating them on the chance to save some serious $ during tax season.
The protest season is a short 8-12 week period each year, so we needed to create high-converting ads right out of the gate that would enable us to move into a scaling phase quickly. Through a geo-targeted campaign to the various Texas counties TTP represents, we shared some simple information with residents via animated videos, explaining the process while reminding them of deadlines.
Social media became the primary source of website traffic during the campaign.
5M+ Paid Impressions across Facebook and Instagram