brief / objective Increase social engagement within a local fitness community.
We worked with The Dailey Method - Colleyville to produce a weekly Q&A show, #BehindTheBarre, that brings together local health and wellness personalities with TDM staff, serving as one of the studio's key "content pillars."
We're then able to source and distribute multiple pieces of micro-content from each episode to keep instructors and members in the TDM community digitally engaged.
Studio owner Christina Vance knew how important it was for her business to build her community. Now, fitness students spend time connecting and sharing conversations about their experiences in and out of class, offering a welcoming environment for new members to feel at home.
Consistent increases in both monthly organic reach and viral impressions.
Successful brand activations in new audiences via collaborations with micro-influencers.