brief / objective Reverse existing eCommerce growth trajectory through strategic planning and recommendations.
Seavine emerged from a place of need. Brand founder Chelsea Levine sought a solution for helping her high school cymbal students protect their hands from the physical rigors of the instruments (without being a visual distraction). The Cymbal Gloves were born—now worn by performers worldwide.
Despite the initial popularity of the product within niche communities, additional exposure was necessary to reach broader markets, especially for additional products for other instruments. With focus shifting to product development, marketing initiatives were thin and revenue on the decline.
We knew that Seavine would benefit tremendously from both consistent structure in their marketing planning and profitable activation of several new distribution channels.
during the first year of engagement
3 New Marketing Channels (Paid Social, Paid Search, Email)
8X Return on Facebook Ad Spend
68% YoY Increase in Website Traffic
Most importantly—consistent year-over-year growth in total online sales.