brief / objective Elevate awareness of a personal brand through pillar-based content.
Cindy Carbone is a health activist and healthy life coach. She offers several services related to mindset, wellness, nutrition, and general lifestyle improvement, including her premium small group coaching opportunity—the "Healthy Life Club." Most of Cindy's clients come through referrals and word-of-mouth marketing, but she knew that leveraging the power of her network and amazing testimonials through social media would be a powerful opportunity to amplify her brand.
Knowing that video content and overwhelmingly consistent distribution would be key to generating as much attention as possible around her services, we filmed a monthly show "Commit to H.E.A.L." (the Healthy Eating And Living Show) to document her experiences and connections in a format that both showcased her passion for helping women achieve a better lifestyle.
Increases in organic reach and website traffic via social media.
Expanded audience through collaborations with local doctors, yoga specialists, etc.
A KDtalent client, we utilized a single content pillar to produce multiple pieces of micro-content for Cindy to distribute each month.