CHILLY CHEEKS

Building AwarEness Through Content

brief / objective
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Create a full-service content and advertising solution for a unique comfort product.

The Strategy

Our client offers several versions of a unique seat cushion that can be chilled (or heated) to make sporting events, golf outings, or general outdoor seating experiences more enjoyable. They had developed some great relationships with courses and other larger venues, but needed to increase their awareness within local "soccer mom" markets and fundraising communities.

We utilized several events (NFL Games, Youth Lacrosse Tournaments, etc.) to capture an extensive amount of photo and video content to utilize throughout the year in daily organic Facebook, Twitter, and Instagram content. Getting the product in front of more eyes was an opportunity to build social proof via testimonials, capturing potential customers "in the moment" they first try out the product.

The Results

during the first year of our engagement
  • 128% YoY increase in Social Footprint (followers across all platforms)
  • 165% YoY increase in Website Traffic via Social Media
  • 227% YoY increase in Total Content Impressions
Let's discuss how we'd grow your business.  📈