brief / objective Create a full-service content and advertising solution for a unique comfort product.
Our client offers several versions of a unique seat cushion that can be chilled (or heated) to make sporting events, golf outings, or general outdoor seating experiences more enjoyable. They had developed some great relationships with courses and other larger venues, but needed to increase their awareness within local "soccer mom" markets and fundraising communities.
We utilized several events (NFL Games, Youth Lacrosse Tournaments, etc.) to capture an extensive amount of photo and video content to utilize throughout the year in daily organic Facebook, Twitter, and Instagram content. Getting the product in front of more eyes was an opportunity to build social proof via testimonials, capturing potential customers "in the moment" they first try out the product.
during the first year of our engagement
128% YoY increase in Social Footprint (followers across all platforms)
165% YoY increase in Website Traffic via Social Media