BELYN KEY

dynamic Retargeting increases purchase intent

brief / objective
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Bring shoppers who viewed products back in-store to add items to their cart.

The Strategy

Belyn Key is a historically wholesale brand that had plenty success within the golf vertical before considering the addition of their eCommerce channel. In fact, they were even awarded a Top Buyers Choice Award at the PGA Merchandise Show in 2018.
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Shortly after their website launch, we began working with them on Strategy and Paid Media and immediately noticed a throughput issue within their purchase funnel: many users were browsing and looking at products but just weren’t taking the next step of adding those items to their cart.

We implemented a Dynamic Product Ad strategy on Facebook and Instagram specifically targeting those users (who viewed products but didn’t add to cart)—dynamically presenting those products in native ad formats via Belyn Key’s social channels. The result? Problem solved.

The Results

during the first month of implementation
  • 80% Increase in Purchase Intent
  • 4X Return on Facebook Ad Spend
  • 23% Increase in Traffic from Social
Most importantly—record eCommerce sales during first month of implementation.
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