THE DAILEY METHOD — COLLEYVILLE

case study:   #BEHINDTHEBARRE

brief / objective
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Increase social engagement within a local fitness community.
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THE STRATEGY
We worked with The Dailey Method - Colleyville to produce a weekly Q&A show, #BehindTheBarre, that brings together local health and wellness personalities with TDM staff, serving as one of the studio's key "content pillars." We're then able to source and distribute multiple pieces of micro-content from each episode to keep instructors and members in the TDM community digitally engaged.

Studio owner Christina Vance knew how important it was for her business to build her community into a family. Now, fitness students spend time connecting and sharing conversations about their experiences in and out of class, offering a welcoming environment for new members to feel at home.
THE RESULTS
  • Consistent increases in both monthly organic reach and viral impressions.
  • Successful brand activations in new audiences via collaborations with micro-influencers.

our engagement

As TDM - Colleyville's social content partner, we're extensively involved with the brand's digital marketing initiatives.
Creative + Distribution
Paid Social
Analytics + Reporting