brief / objective Create an scalable advertising system to both increase brand awareness and facilitate conversions.
In working with a brand like 2UNDR, we knew that it would be important to develop a full-funnel approach to Paid Social, capable of acquiring new customers while facilitating their journey through the existing eCommerce purchase funnel.
Building an evergreen system that could run around the clock was an important factor in ensuring the campaign could be easily scaled, creating opportunity for exponential results.
To ensure the ads were extremely relevant, we took a 5 tier approach, using Facebook Pixel tracking and catalog integration to craft native ad experiences while optimizing for key events.
2UNDR's flagship athlete, Rickie Fowler, is featured in video content throughout the entire customer journey. Commercial style clips drive cold audiences within the golf vertical to the website, while retargeting features Rickie encouraging cart abandoners to complete checkout.
during the first 6 months of the campaign
7X Return on Facebook Ad Spend
1.4M Paid Impressions
265% Increase in Traffic from Social
Most importantly—consistent year-over-year growth in total online sales.