brief / objective Create an scalable advertising system to both increase brand awareness and facilitate conversions.
In working with a brand like 2UNDR (that was already experiencing growth in the men's underwear market), we knew that it would be important to develop a conversion campaign to continuing acquiring new customers while facilitating their journey through the existing eCommerce purchase funnel.
Building an evergreen system that could run around the clock was an important factor in ensuring the campaign could be easily scaled, creating opportunity for exponential results.
To ensure the ads were extremely relevant, we took a multi-level approach, using Facebook Pixel tracking and catalog integration to craft native ad experiences while optimizing for key events.
during the first 6 months of the campaign
7X Return on Facebook Ad Spend
1.4M Paid Impressions
265% Increase in Traffic from Social
Most importantly—consistent year-over-year growth in total online sales.
As 2UNDR's social AOR, we're extensively involved with the brand's digital marketing initiatives—far beyond the Facebook Advertising Case Study presented here.